Before you can start deciding what content the site is going to contain you need to determine who your target audience is. What age group are your users? What is there skill level with the Internet?

Next you need to determine the purpose of your site. If your site has no purpose then people will find no purpose to stay look around your site or come back again. You need to ask yourself, what is the site for?

Promote your ideas, hobbies, or beliefs
To Advertise your company or product
Make loads of money really fast
Provide customer services and support
To keep your customer base informed
Give or Sell Information
Create an 'Extended Business Card' for your company
Provide internal information and services for your company

An important question to ask yourself when deciding on content is: -

Why would anybody want to visit my site?

A second important question to keep in mind is: -

Why would anyone re-visit my site?

Keeping the content on your site updated frequently is equally important, as no one wants to keep reading the same stuff over and over again.

Adding dynamic content to your site like a discussion forum or chat rooms can help build an online community around your web site. But, remember, these things need to be monitored which in turn takes time.

Once you have determined these factors you can next start to plan the content your site will have. Remember who your target will be when deciding on content: -

Frequently updated information
Product and Company articles
Question and answers
Online purchasing of products
Guest book that your guests to your site can sign and add their own comments
Web site forum or chat room to generate conversation between your web site users
Web site search, very useful for larger sites
Weekly poll, to poll your visitors on a particular question
Quizzes and sweep stakes, with prizes to promote your products
Free offers
News
Unique information
Location maps
Contact and Booking forms